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OUR BRILLIANT BLOG

INSIGHTS

Thinking, guides and growth strategies for ambitious UK businesses.

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16 March 2026 · 5 min read

It's official: we are Brilliant.

Big changes ahead as the management at Brandkraft announce our latest offering — a new solution built for the way businesses actually need to work in 2026. We are Brilliant.

15 March 2026 · 7 min read

Make.com vs Zapier — which automation tool is right for your business

Both tools connect your apps and automate workflows. But they suit different types of business. Here is how to choose.

15 March 2026 · 6 min read

How to write a creative brief that actually gets results

A bad brief produces bad creative. A good brief gives designers exactly what they need. Here is the formula.

15 March 2026 · 6 min read

The 10-point SEO checklist every UK business website needs

Most UK business websites fail basic SEO checks. Here is a practical ten-point checklist you can run right now.

15 March 2026 · 8 min read

What to look for when hiring a digital agency in the UK — the honest guide

Most agencies look good on paper. The difference shows up in delivery. Here are the red flags and what to actually look for.

14 March 2026 · 6 min read

How to brief a web designer without wasting everyone's time

Most web projects go wrong before they start. The brief is vague, the scope is unclear, nobody agrees on success. Here's how to do it properly.

14 March 2026 · 7 min read

WordPress vs Webflow in 2026 — which should you actually build on

Both are capable platforms. The right choice depends on who manages the site, what it needs to do, and how technical your team is.

14 March 2026 · 7 min read

The real cost of a website redesign in the UK — what nobody tells you

Most redesign projects cost more than expected and take longer than quoted. Here is what actually drives the price and how to budget properly.

13 March 2026 · 9 min read

The complete guide to Shopify SEO for UK stores in 2026

Shopify is great for selling. It's less great for SEO out of the box. Here's everything UK store owners need to know.

12 March 2026 · 7 min read

Why your website isn't ranking (and how to fix it)

Five technical SEO issues that stop small business websites from showing up on Google — and what to do about each one.

12 March 2026 · 7 min read

AEO — what it is and why your website needs it before your competitors work it out

Answer Engine Optimisation is the next frontier after SEO. If your content isn't structured for AI answers, you're losing ground.

11 March 2026 · 6 min read

The rise of on-demand digital teams — why smart businesses are ditching agencies

The agency model made sense before the internet made talent borderless. Now the smartest businesses are building on-demand teams instead.

10 March 2026 · 7 min read

Klaviyo vs Mailchimp in 2026 — which actually wins for ecommerce

Mailchimp is familiar. Klaviyo is powerful. For ecommerce businesses the choice matters more than most people realise.

9 March 2026 · 6 min read

Why most landing pages fail (and the fix is simpler than you think)

Most landing pages fail for the same five reasons. None of them are design. Here's what actually determines whether a landing page converts.

8 March 2026 · 8 min read

HubSpot vs GoHighLevel — the honest comparison nobody wants to write

Both platforms have passionate advocates. Both have real weaknesses. Here's an honest side-by-side for UK businesses trying to choose.

7 March 2026 · 7 min read

Why Core Web Vitals still matter in 2026 — and what most sites get wrong

Google has been talking about page speed and user experience for years. Most UK business websites still fail basic performance tests. Here's the practical fix.

6 March 2026 · 6 min read

The death of the agency retainer — what comes next

Monthly retainers made sense when agencies needed to smooth out revenue. But for clients they were always a bad deal. Here's what's replacing them.

5 March 2026 · 8 min read

Shopify vs WooCommerce in 2026: Which is right for your business?

An honest comparison of the two biggest ecommerce platforms, with UK-specific considerations for VAT, payments, and long-term costs.

4 March 2026 · 7 min read

AI search is here — what it means for your website right now

Google's AI Overviews are changing how people find businesses. If your website isn't structured for AI search, you're already behind.

26 February 2026 · 8 min read

What we learned working with clients from Glasgow to London

Five years of working with businesses across the UK. Here's what we've learned about what actually works, what doesn't, and what clients really want.

25 February 2026 · 6 min read

5 AI automations that actually save time for small businesses

Practical automation use cases for UK SMEs — from lead follow-up to data sync — using tools like Make.com, Zapier, and n8n.

19 February 2026 · 6 min read

Remote-first Britain — how COVID changed where digital talent lives

The best developers and designers no longer live in London. They moved out, stayed out, and now work for clients anywhere. This is what that means for hiring.

12 February 2026 · 7 min read

The UK high street isn't dead — it just moved online

Birmingham, Leeds, Bristol — retailers who adapted are thriving. Those who didn't are gone. Here's what the successful ones did differently.

5 February 2026 · 6 min read

Why London agencies charge 3x more for the same work

It's not the talent. It's not the process. It's the postcode. Here's the honest breakdown of why London agency rates are what they are — and whether you're actually getting more for your money.

29 January 2026 · 7 min read

The quiet revolution in UK manufacturing — how AI is changing the factory floor

Yorkshire mills, Midlands factories, North West industrial sites. AI isn't replacing workers — it's changing what they do. Here's what's actually happening on the ground.

22 January 2026 · 6 min read

What the North West tech scene gets right that London doesn't

Less noise, more substance. The North West has been quietly building some of the most interesting digital businesses in the UK — without the fanfare or the inflated day rates.

15 January 2026 · 8 min read

We audited 100 UK business websites. The results were embarrassing.

Missing meta tags, broken mobile layouts, no schema markup, pages that take 8 seconds to load. We looked at 100 UK SME websites so you don't have to.

8 January 2026 · 7 min read

The agency model is broken. Here's what's replacing it.

Traditional agencies were built for a different era. Bloated teams, opaque pricing, juniors doing senior work. Here's why the model is collapsing and what smart businesses are choosing instead.

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Insights — Brilliant

INSIGHTS

It's official: we are Brilliant.

Make.com vs Zapier — which automation tool is right for your business

How to write a creative brief that actually gets results

The 10-point SEO checklist every UK business website needs

What to look for when hiring a digital agency in the UK — the honest guide

How to brief a web designer without wasting everyone's time

WordPress vs Webflow in 2026 — which should you actually build on

The real cost of a website redesign in the UK — what nobody tells you

The complete guide to Shopify SEO for UK stores in 2026

Why your website isn't ranking (and how to fix it)

AEO — what it is and why your website needs it before your competitors work it out

The rise of on-demand digital teams — why smart businesses are ditching agencies

Klaviyo vs Mailchimp in 2026 — which actually wins for ecommerce

Why most landing pages fail (and the fix is simpler than you think)

HubSpot vs GoHighLevel — the honest comparison nobody wants to write

Why Core Web Vitals still matter in 2026 — and what most sites get wrong

The death of the agency retainer — what comes next

Shopify vs WooCommerce in 2026: Which is right for your business?

AI search is here — what it means for your website right now

What we learned working with clients from Glasgow to London

5 AI automations that actually save time for small businesses

Remote-first Britain — how COVID changed where digital talent lives

The UK high street isn't dead — it just moved online

Why London agencies charge 3x more for the same work

The quiet revolution in UK manufacturing — how AI is changing the factory floor

What the North West tech scene gets right that London doesn't

We audited 100 UK business websites. The results were embarrassing.

The agency model is broken. Here's what's replacing it.

Ready to scale faster?

INSIGHTS

It's official: we are Brilliant.

Make.com vs Zapier — which automation tool is right for your business

How to write a creative brief that actually gets results

The 10-point SEO checklist every UK business website needs

What to look for when hiring a digital agency in the UK — the honest guide

How to brief a web designer without wasting everyone's time

WordPress vs Webflow in 2026 — which should you actually build on

The real cost of a website redesign in the UK — what nobody tells you

The complete guide to Shopify SEO for UK stores in 2026

Why your website isn't ranking (and how to fix it)

AEO — what it is and why your website needs it before your competitors work it out

The rise of on-demand digital teams — why smart businesses are ditching agencies

Klaviyo vs Mailchimp in 2026 — which actually wins for ecommerce

Why most landing pages fail (and the fix is simpler than you think)

HubSpot vs GoHighLevel — the honest comparison nobody wants to write

Why Core Web Vitals still matter in 2026 — and what most sites get wrong

The death of the agency retainer — what comes next

Shopify vs WooCommerce in 2026: Which is right for your business?

AI search is here — what it means for your website right now

What we learned working with clients from Glasgow to London

5 AI automations that actually save time for small businesses

Remote-first Britain — how COVID changed where digital talent lives

The UK high street isn't dead — it just moved online

Why London agencies charge 3x more for the same work

The quiet revolution in UK manufacturing — how AI is changing the factory floor

What the North West tech scene gets right that London doesn't

We audited 100 UK business websites. The results were embarrassing.

The agency model is broken. Here's what's replacing it.

Ready to scale faster?