Rightway Direct
From Zero Digital Presence to a Full E-Commerce Operation with Viral Organic Content.
Key results
Rightway Direct is a multi-location retailer based in Lancashire with strong physical presence but no digital infrastructure when we first worked together. We became their embedded digital team — building their e-commerce platform from scratch, taking over their social media channels, and producing organic TikTok content that connected with their customers at real scale. What started as a build project became a long-term partnership that continues today.
Opportunity
Rightway had the product range, the locations, and the loyal local customer base. What they lacked was a way to reach customers beyond their physical footprint and compete in an increasingly online retail environment. The opportunity was clear: build the digital infrastructure that matched the quality of their in-store experience, and grow their audience through social content that felt genuine — not corporate.
Solution
- —E-commerce build: Designed and developed a full e-commerce platform — product listings, checkout, and the backend processes that keep it running smoothly
- —Social media management: Took over their social channels and ran a consistent content operation across platforms
- —TikTok content: Created organic video content that resonated with their audience — producing multiple videos that went viral and reached a combined audience of over 750,000 views
- —We didn't just hand over a website. We became the digital arm of their business.
Results
- •750,000+ organic TikTok views across content we produced — multiple videos achieving viral reach without paid promotion
- •Full e-commerce operation built and running, giving Rightway a sales channel that extends well beyond their physical locations
- •Ongoing embedded partnership — we continue to manage their digital presence, acting as their in-house digital team without the overhead
Rightway didn't just get a website. They got a digital business.