NOCO Genius Chargers
Ranking #1 Nationally Against Major Retailers for a Niche Automotive Brand.
Key results
NOCO Genius Chargers is a specialist automotive accessories brand going head-to-head online with major national retailers who have significantly larger budgets and established domain authority. Through a focused e-commerce build, technical SEO, and a content strategy built around genuine search intent, we achieved — and continue to hold — the top national ranking for their core product terms.
Opportunity
Niche product brands face a specific challenge online: the search results are dominated by large retailers who stock hundreds of brands alongside theirs, with years of SEO authority behind them. Competing on budget alone isn't viable. The opportunity was to beat them on relevance. A specialist site built entirely around one product range, with content that answers exactly what buyers are searching for, can outrank a general retailer every time — if it's built right.
Solution
- —Shopify store: Fast, focused, conversion-optimised — built specifically around the NOCO product range with clean UX and strong product pages
- —Technical SEO: Site architecture, page speed, schema markup, and internal linking all built with search performance as the priority
- —Content strategy: Created targeted product and category content built around real buyer search intent — the terms people actually use when they're ready to purchase
- —PPC campaigns: Ran paid search campaigns to drive early traction while organic rankings built, keeping cost-per-conversion tight
Results
- •#1 national ranking for "NOCO Genius Chargers" — currently live and searchable, outranking major retail competitors
- •Sustained top rankings maintained over time, not a short-term spike
- •Full e-commerce operation delivering ongoing sales for the brand
This is what focused, specialist SEO looks like against bigger competition.